“These projects support the community and give Otago marketing students a competitive edge.”ĭr Parackal says the problem presented to MART304 in 2023 was that typical DOC huts cost only about $5 a night to stay in. These sorts of “real-world” projects for non-profits and community organisations are a key feature of the marketing department’s offerings, Head of Department Associate Professor Kirsten Robertson adds. “The industry partner comes along and provides a problem, and the students then attempt to solve it.” Senior Marketing lecturer Mathew Parackal – who is also on the committee of the Trust – explains that his MART304 involves an industry partner this year it was the Leaning Lodge Trust. The existing hut was closed in 2014 for safety reasons and a full replacement hut, with a straighter floor, was erected earlier this year after the Leaning Lodge Trust, which manage the rebuild on behalf of the Department of Conservation (DOC), raised over $250,000 for the work, says Dr Parackal. The hut in discussion is the Leaning Lodge hut, high above Middlemarch in the Rock and Pillar Range about an hour west of Dunedin.Ī Leaning Lodge has been precariously perched 1220 meters up since the 1950s - its name coming from its floor, which used to be on a lean. Well, not yet, but thinking up ways to make care of the hut – which has recently been upgraded - sustainable into the future has provided an opportunity for a bunch of undergraduate marketing tauira from Otago University to produce an idea as bendy as its original floor. Otago's commitment to social responsibilityĭr Mathew Parackal with a selection of his top MART304 students and head of marketing Associate Professor Dr Kirsten Robertson.Ī nearly 70-year-old notoriously skew-whiff simple backcountry Otago hut might not be the first-place people would think of when imagining a yoga retreat or a corporate team-building adventure venue. Incoming Exchange and Study Abroad studentsĬhat with our current international students Pacific Island Health Professional Students Association Pacific at University of Otago Wellington Va'a o Tautai student support - Division of Health Sciences
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